The project takes as a point of departure the Russian constructivist poet, journalist, and playwright Sergei Tretyakov. Tretyakov believed that artists should not only reflect reality but shape its economic and labor conditions. For two years, Tretyakov lived on a kolkhoz, or collective farm, in the rural northern Caucasus. Interested in forms of social reorganization, he engaged in administrative duties, edited a newspaper, and worked with farmers on inventory, literacy, and accounting. In the kolkhoz he devised an information tool: a mural newspaper that helped the community coordinate and visualize their many activities. He called this information tool an “operational factography.”
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